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Philadelphia Business Journal
May 03, 2002

Making a difference, sometimes with just one person at a time

Peter Key, Staff Writer

Philadelphia-area companies show their interest in being good corporate citizens in a variety of ways, from donating baked goods for community organizations to being the primary sponsor of an event attended by people from all over the globe.

Here is what a few of them do:

When It comes to corporate philanthropy, you might say Amoroso's Baking Co. is on a roll.

"We're constantly donating products to groups, " said Len Amoroso, an executive vice president with the 98-year-old business, which is based in Southwest Philadelphia. "We try to support as many organizations as we can."

In addition to baked goods, Amoroso's also contributes dough -- the spending kind to area organizations.

Amoroso said the company stepped up its efforts in that regard about 20 years ago when it decided to back charities that supported a cross-section of people in the region.

"We kind of tied ourselves with Easter Seals for many years," helping the charity, which provides services to adults and children with disabilities, raise money through telethons and golf tournaments, he said.

Amoroso's also got its employees involved in working with Easter Seals, and they have continued volunteering for a wide range of causes. They've participated in walk-a-thons and bowl-a-thons and sold T-shirts and candy to raise money for organizations they support. About 30 percent to 35 percent of the company's roughly 400 employees even make weekly contributions to a fund that goes to a charity that Amoroso's selects at the beginning of each year.

"We hit a really broad cross-section (of charities) with our work, but it's really geared to help people in the Delaware Valley," Amoroso said.

 

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